Pauw
- Client:
- Pauw
- Role:
- Art Director, UX/UI design, Digital Brand Guidelines
- Agency:
- Numbered
- Year:
- 2024
- Website:
- pauw.com
creating a new e-commerce website
PAUW, a luxury fashion brand renowned for its timeless elegance and refined craftsmanship, was the inspiration for the new website. The focus was placed on enhancing the online shopping experience, highlighting PAUW’s expertise in high-end fashion, and tailoring the shopping journey to meet the needs of its discerning clientele.
Art direction - 3D scroll animation
The request to generate more excitement for new collections led to the implementation of a drop feature on the website, based on the research conducted. Guidelines were also established to promote the drops through social channels and email newsletters, ensuring clients remained informed and engaged.
